BSc.(Hons) Applied Physics & Electronics, University of Durham, England.
Ph.D. Electrical and Electronics Engineering from the University of Aberdeen, Scotland.

 

Dr. Angela Sutton is owned and loved by 2 border collies, Brenna and Hallie.

She competes Nationally in dog agility in the USA and trains with world team members worldwide. 

She and her dogs have earned 45 agility championships and her Labradors have been the top AKC Labradors in the USA 4 times.  Her labrador, Sierra, was awarded the honor of top AKC preferred dog across all breeds in 2012.

In October 2021, she became a client of the CSM telemedicine program, and subsequently flew her border collie, Brenna, across the USA to VOSM for shoulder diagnosis and treatment by Drs. Canapp.  
As such, she has "lived" the true customer experience of a remote performance dog client, and is able to provide a "concierge" service to CSM clients traveling from remote locations to VOSM in Maryland, USA for treatment.
 

For over 20 years, Dr. Angela Sutton has brought to market, specified,  marketed and sold hardware and software products worldwide, for public and startup Silicon Valley companies including  Cadence Design Systems, Synopsys, Mentor Graphics, Synplicity, LSI Logic, Responsys and her own company, Market Fast Forward Corp.

In these roles, she introduced and managed 7, 8 and 9 figure product lines, managed beta programs, the growth of inside sales teams, sales distributors, outbound marketing, product line P&L,  sales processes and tools for sales enablement, customer retention and expansion programs,  as well as ecosystem strategies and partnerships.
 

She is experienced in bringing new products to market, go-to-market strategy creation/execution, including the positioning products so as to not have to compete on price, having run an 8-figure business that competed successfully with free products.

Her approach is to “sell without selling”, that is, to focus on customer education  so that each customer sells themselves on the need for your product and develops trust in your brand.

She does  this using “consultative selling” and education-based sales enablement programs, and sales offer creation.  As part of this, her digital marketing approach includes the authoring of webinars, email sequences, list building, social media, speeches, on-boarding sequences, videos and writing articles and white papers.  This is designed to drive initial,  repeat  and referral sales.

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She pioneered the "Life-Long Customer Formula" - in-house customer retention and expansion strategies that enable enterprise software and SAAS companies to monetize existing customers so that they can grow average revenue per customer.  

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Her International Best Selling book, “Sell Bigger", published in  2022, teaches B2B company executives as well as sales and marketing professionals how to unlock repeat business from existing customers  

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She is an avid runner, sprinter and biker, as well as a self-proclaimed fitness nut!

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She holds a Bachelors with Honours in Applied Physics & Electronics from the University of Durham, England and a Ph.D. in Electrical and Electronics Engineering from the University of Aberdeen, Scotland.

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She assists Dr. Sherman Canapp in his CSM educational and tele-consultation programs, his consulting and clinical trial projects and the development of products ready to go to market.

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She helps CSM consulting clients define and execute their go-to market sales and marketing plans to grow sales, awareness and profitability. 

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She helps CSM telemedicine clients gain a smooth and successful experience by communicating directly with them, to coordinate their appointments, as well as a worry-free visit, should they visit VOSM for further diagnosis and treatment or require other follow-up.

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